Arriving for the first time into the city the brand ventures with the newest mall development in Jalandhar with a developer associated with speciality luxury projects. The design direction is poised to upscale the brand position in the state associated with affluent & luxurious lifestyle. The four screens multiplex is therefore designed with last rows of recliner seats for the discerning customer.

The cinema is well organized with distinct treatment & zoning of each function including a guest concierge, a flamboyant concessions & well appointed auditoriums. The concept to create an experience with an intrinsic flavour of Punjab derives inspiration from the traditional craft of phulkari with an accent colour red to bring about key elements. The ceiling elements are the highlight with a sculptural custom made suspension lighting up the main foyer. Signages have been made special with mounting over amber in lit modules. The elements come together to create a surreal experience of versatile suspensions.