PVR Limited is a company with diversified interests in the genre of retail entertainment & cinemas. The new commercial located inside the corporate urban development required to reflect this identity in the design concept. The design required to address specific zones of Directors commercial, general commercial & cafeteria with breakouts & dining. Reception & common areas have a mood derived from the luxury entertainment spaces the brand PVR has been synonymous with.
The concept was derived from the cinema design elements with abstracted cross patterns and an accent red colour used in to highlight key functions. The materials in the interior treatment are carefully selected for an understated elegant & classic work environment. Within the concept parameters each function is with an individually celebrated & identifiable in the environment. Lighting is primarily ambient & indirect with accent lighting on selected display walls & niches. Special accent light fixtures create drama in corners & meeting spaces.