The mall located in the old city area of Gandhi Nagar is traditionally synonymous with the local Kannada movie industry. Lined with multiple cinema theatres & distributor commercials films, here in heydays, vied for a release in this bustling business district. Currently in resurgence with the coming in of multiplexes this mall offers an undisputable presence in the context. A youthful cinema relatable to a multitude of content in varied languages & genres becomes the start point of design.
The layout creates a multi function experience with various zones & a large foyer suited for movie launches & press events. A concept is developed that balances a new age mood yet set well in the context. The design works around the concept of celebration with banners & light balloons in an exhibition space. An arrival under a cluster of Tom Dixon Cut pendants in twin colours marks a festive entry. The entire foyer responds with banner markings at vantage corners & backlit pattern burst detail in the central seating lounge.