'Anupam' is a landmark for the city of New Delhi & marks the beginning of PVRs journey into India's largest exhibitor & multiplex operator. The promoters have now set out to reinvigorate the project with a suitably relevant & contemporary design approach. The first step was to relook at the existing structure for suitable structural & architectural modifications to create compliance with current industry standards of configurations & comfort. Integrated with latest in technology features the concept is centred around creating an evolved experience.

The design builds a script from inside out, to create a facade that becomes a canvas for celebrating the 'Anupam' story holding engagement at pedestrian level with technology, information & promotion. The two level foyer spaces & ground floor box commercial experience takes a fresh approach to suit the new generation of moviegoers with fresh design elements & features.