Hyderabad is nation's technology center & the city is a milling ground for technology specialists from across the country. With its new cinema in Panjagutta the cinema chain is creating a synergy with the city's brand projection. The vantage location of the mall with an iconic built form, at the terminal of metro network, is being envisioned by L&T, one of India's leading developers & premium construction magnate. The cinema located on the third level of the mall is arrived in towards a personalized atrium space with ticket box, arrival & media walls spread all around.

The design direction started with a series of sketches inspired from sound technology projections that are integral to the cinema experience. Sound bars with its wave formation become the inspiration for the entire experience. The bars integrate into the flooring landscape, flow into the ceiling varying with materials & become the counter silhouette. The lighting design here is a weave within the fabric of the ceiling design with sound bar coves & long linear recesses streaming wave form chandeliers.