The design brief required to update the consumer experience of the current largest multiplex in the national capital region. The idea was to enhance the interior design with new functions & material finishes while developing the user experience complete with technology integration & a new concessions bar. The design concept therefore evolved from the idea of a new age cinema that exudes luxury & celebrates its patrons.
At the very onset the concessions counter was designed like a jewel box with beige stone & framed alabaster fascia that spans the entire length. The panoramic double height glass finished backdrop in deep textured panels with embedded menu displays is a glamorous setting. A series of four suspensions ahead of the counter celebrate the new experience. Long access corridors leading upto the auditorium entries with a beautiful composition of textured metallic paint finished panels, poster frames & mirrors run along the length making the journey most dynamic & engaging.