Often described as a twin city of Hyderabad - Secunderabad still stands unique being established as a cantonment and developed during the British era. Located in the bustling city centre area, with a large residential neighbourhood, is now a mall with small format neighbour hood retail combined with this luring multiplex at the top level. Multiple formats of cinema come together under one roof for the very first time in the city with this eleven screen megaplex.
Visualising a large multiplex that would still be relatable yet aspirational for a city with its new found capital status. The design looks at the mid-century modern concept with its youthful elements & palette to suit a new generation of cinegoers. Twin Foyers come alive with twining food & beverage zones upfront making for an appetising start. Vaulted ceilings & quirky seating set the stage for a fun format. Movie based artworks appear in colour splashes on walls & backgrounds with a not to miss super selfie wall.