Located on the top & fifth level of this iconic mall in the tech city Hyderabad is a destination cinema for all. The mall itself has recently been restructured with the introduction of a new block on the plot connected to the original main building with an enclosed pedestrian bridge at the second level. It also now houses anchor fast food brands to cater to the milling crowds of the popular shopping center.
The changing context of the macro environment around the cinema & aesthetic benchmarks of the new generation of cine-goers has prompted a design overhaul of the interior spaces while retaining the services & structure to possible extents. In an ensemble of white, grey & gold, the design takes a sharp departure into a new mood space inspired from large transit hubs with spectacular decorative features & lighting.